Systems thinking
An app is never alone. I build with the whole picture in mind: storefront, ERP, warehouse, couriers, and the people clicking through it all at 4 pm on a Friday.
About CLICKAPLY
Enterprise-grade Shopify apps. Without the enterprise invoice.
Shopify Select Partner
Every merchant hits the same wall eventually. The free app is almost right. The one that actually does the job costs more per month than the problem it solves. CLICKAPLY exists to fill that gap: apps with the depth of enterprise tooling, priced for stores that still count the pennies.
The first one is Dash Quantity Break Pricing, built for pricing, B2B and smarter buying experiences on Shopify. Behind it sit a number of private Shopify apps built for individual merchants - and a macOS app, CLICKAPLY Time Keepr, currently in the works.
CLICKAPLY is a Shopify Select Partner. For a one-person company that matters more than it might for an agency: the listing is Shopify vouching for the work, not me.
Based in Spain, working mostly with stores across Spain, the EU and the UK - though a good problem is welcome from any time zone.
20 yrs
in ecommerce, 17 of them writing the code
10 000+
SKUs across client stores
€3.6M
turnover and a team of 30 run as general director
120 000+
of orders a year flowing through systems I built
I started out on paper (literally). A designer at an ad agency, spending my days with printing houses of every size, learning early that a job isn’t done when it looks good on screen. It’s done when it comes off the press right.
Then switch to development: running an ecommerce store, building a bespoke ecommerce system from the ground up, writing the internal middlewares and integrations that kept stock, pricing, warehouse and couriers talking to each other. Jshop, Magento, Shopify Plus, Orderwise, and more third-party and homegrown systems than I can list.
Later came the other side of the desk: general manager, CTO. Budgets, teams, vendors - and a front-row seat to how much merchants pay for software that only partly fits.
That is the itch CLICKAPLY scratches. I know what "good enough" costs a business over a year, and I know what enterprise tooling feels like to use. The apps I build aim for the second, at a price that makes sense for the first.
Merchant reality
I’ve signed the invoices and answered the support tickets. Software has to earn its monthly fee in saved hours and recovered margin, not in feature lists.
Focused products
One commercially important problem per app, solved properly. No sprawling suites, no features added to justify a higher tier.
Stay in the loop
I write about what I learn building this. Come and read along.
Pricing logic, Shopify edge cases, the odd integration war story. Follow CLICKAPLY for the apps, or me for the thinking behind them - both are welcome.